Have you ever wondered why you are drawn to certain people, ideas, or products and turned off by others? Are you constantly searching for something you can’t put your finger on, or wondering whether you are living a life that truly fits?

None of us begins life knowing who we are or why we’re the way we are. We have to search deeply for that knowledge. Once that first stirring of curiosity about yourself is triggered, you initiate a quest for inner knowledge:

In Archetypes: Who Are You?, New York Times best-selling author Caroline Myss delves into the world of archetypes, which have been the subject of her work for more than 25 years. Archetypes are universal patterns of behavior that, once discovered, help you better understand yourself and your place in the world. In short, knowing your archetypes can transform your life.

Within the pages of this book, Myss writes about ten primary archetypes that have emerged in today’s society: the Caregiver, the Artist/Creative, the Fashionista, the Intellectual, the Rebel, the Queen/Executive, the Advocate, the Visionary, the Athlete, and the Spiritual Seeker. In each chapter, she explains one individual archetype, showing how it has evolved and then in fascinating detail lays out the unique characteristics, the defining graces, the life challenges, and other information to help you understand if you are part of this archetype family and if so, how you can fully tap into its power. She also offers tips and practical advice on how to fully engage with your archetypes.

Learning which archetypes best describe you is just the beginning. You can then use this knowledge to make more conscious decisions about everything from careers to relationships, avoiding common pitfalls of your personality type while playing up your strengths. The result is a happier, more authentic you. It’s never too late to change your life by embracing your archetypes to the fullest.

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What we call human nature is also our archetypal nature. Certain qualities and characteristics are inherently human: caring for others, protection of the young, loyalty, the ability to love, the need to safeguard home and family. And all these innately human qualities are represented by archetypes, by these universal, impersonal patterns of influence that reside in the collective unconscious—in the psyche of the species, as it were, that we share with every other human being.

Although archetypes are collective symbols that everyone in the culture shares, they can also speak to us individually, as personal archetypal patterns that are the foundation of our beliefs, drives, motivations, and actions, organizing and energizing all our relationships in life.

From birth, we are living out the archetypal patterns that are active in our psyche. As human beings we love patterns—they bring order to our lives. We are continually scanning our world for patterns, particularly in people, because we know intuitively that if we understand someone’s behavior patterns we understand how she relates to herself, to her life, and to us.

Archetypal patterns filter into every aspect of your life, so it’s important to discover how they express themselves in your everyday decisions and routines. Your archetypes influence your spending habits, how you shop, and what you buy or not. They influence the quality of your relationships, and who you are attracted to and why. And they influence recurring issues: arguments you seem to have over and over, difficulties at work that keep cropping up, and other patterns that repeat themselves. Anything that repeats is a clue to what archetypes are operating in your life.

Once you connect with an archetype that you know is genuinely you, it will inspire you to find out about other archetypes that may be influencing your life. Connecting with an archetype is a bridge to your true Self, to who you really are.

You are far more than your personality, more than your habits, more than your achievements. You are an infinitely complex human being with stories and myths and dreams—and ambitions of cosmic proportions. Don’t waste time underestimating yourself. Dream big. Use your archetypes. If you’re an Artist, make art. If you’re a Visionary, imagine something the future needs, then join forces with an Entrepreneur to make a venture out of it. Use the energy of your archetype to express the true reason you were born. Life was never meant to be safe. It was meant to be lived right to the end.

There are inner riches awaiting you in the archetypal domain. Dive in . . .

Caroline Myss

The Archetypes
Creative, Athlete, Rebel, Caregiver, Visionary, Queen/Executive, Spiritual, Fashionista, Advocate, Intellectual
Creative, Athlete, Rebel, Caregiver, Visionary, King/Executive, Spiritual, Gentleman, Advocate, Intellectual

As an example, The Caregiver

Other Expressions:
Nurturer, Mother/Father, Lover, Sister/Brother, Teacher, Rescuer

Life Journey:
To care for others in ways they are unable to care for themselves

Unique Challenge:
Fear of being thought selfish or unable to care for others

Universal Lesson:
To learn when to help and when not to

Defining Grace:

Inner Shadow:
Feeling resentful and uncared for

Behavior Patterns and Characteristics:
• never turns down anyone who needs help.
• serves as the family caregiver.
• chooses a caregiving occupation.
• sees helping others as a calling.
• is a model of compassion and generosity.

For more details about the Caregiver archetype and the other nine archetypes,
order your copy today


It’s about everyone building their own brand. The language of archetypes helps you define and express your persona and identity. You are the brand. And everyone having his or her unique brand? We believe that’s the future.

The channel is always on…and it’s always on “you”: Here you have your own network – this is your world according to you. At ArchetypeMe, you can find the content you want to read, the stories you want to follow, and the topics you want to learn about. It’s all at your fingertips. Anytime. Anywhere.

It’s a social phenomenon – ArchetypeMe is about people in our community telling us, telling each other, telling themselves “it’s me” or “it’s you,” and making better decisions as a result. It’s a recognition and expression of your persona and identity and it allows people to more meaningfully connect with others based on archetypes.

It’s a whole new way to experience the internet. It’s the internet for your soul.

Michael Mendenhall
Co-Founder and Chief Executive Officer, Archetypes Inc.

Cristina Carlino
Founder and Executive Chair, Archetypes Inc.

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